Too often, we measure “value-add” based on what the so-called Internet Police are saying.
Unless the naysayers are paying you for your content or “value” you’re creating and curating, it may prove unwise and unproductive to listen to those voices.
In his piece, The Big Problem with the Phrase “Add Value” in Content Marketing, Marcus Sheridan shares a self-awareness quiz with questions like this one:
If a business writes a blog post that never gets a single “like” or “tweet” or “share” in social media but manages to help one person solve a problem they were having, does it add value?
The 6-question assessment is simultaneously serious and sarcastic, but shoots straight when it comes to creating value. Creating Value – with the keyword of the phrase being the first word.
There is no waste as long as you’re creating.
Find out if you’re Missing the Mark of Creating Art